CREATIVE PROCESS CASE STUDY
This case study highlights a Superdrug TikTok FSDU. Scamps are
generated initially to look at a range of ideas which are then tailored into
Bronze, Silver and Gold options to submit. Following approval of a route,
white and colour samples are generated and fully tested to check product fit.
Transit trials are also conducted. All artwork generation is completed in house,
working closely with our structural design team to ensure accuracy