Brief: The goal: Increase customers purchasing tablets and nasal/eye products. Because the consumers currently…. “I’ve always used Hayfever tablets but they don’t always get rid of my streaming eyes/blocked nose”. The client wants their consumers to: “There are products specifically designed for streaming eyes/ blocked noses caused by Hayfever” We must….. Tell current tablet users that alternative products in eye and nasal do exist. The ONE THING they should take away is: Boots offers tablets, nasal and eye products to relieve hayfever symptoms.