The brief from Johnson & Johnson was to create brand squares for ‘Navigate’, ‘Engage’, Select’ stages of the shopper journey; to provide POS examples for different retailers like Boots, Superdrugs, Tesco, etc; to generate rules of campaign’s creative and to put them together into POS style guide for New Johnson’s Baby including different ranges product ranges.
We were provided New Johnson’s Baby assets, product samples, J&J Shopper Journey Impact guide of ‘golden rules’ for any J&J sub-brand. We used our knowledge of the creative and structural standards and guidelines of the different retailers to offer POS solutions that would meet their requirements.
